Your website is for your customers. NOT YOUR BUSINESS.
People don't want what your selling, they want a solution, and how that solution makes them feel. People don't connect to facts and features, they connect with honest relatable stories, experiences, and outcomes. Your business will grow when you truly understand your customers and the positive difference you can make in their lives.
A website gives you the opportunity to show your customers how much you know about them, how much you care, and how you or you product can solve their problems. This your platform to make a positive impression on a people as well as create a returning customers.