Search Engine Optimization
Search engine optimization (SEO) is a technique for improving the amount, as well as the quality of visitors to a website or a web page (such as your eCommerce site). This is accomplished through search engines (Google, Yahoo, Bing, etc.), through “organic” (un-paid) search results instead of search engine marketing (SEM) which may involve PPC (Pay Per Click).
The concept is the higher a website appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of searches, including image search, local search, video search and industry-specific search. SEO is a way of giving a website what is known as a “web presence.”
SEO is crucial if you are trying to sell a product online or promote your business online. If you are not showing up on the first page of Google for a particular keyword, then your website will not be found by people who are searching. If your keyword is very competitive, it’s going to be quite difficult to get on the “first page” much less the top spot. At Bergeron Web Design we counsel with clients about what keywords they should be targeting and how competitive they might be.
Ranking is everything!